Dreamhack: Fair in Hanover takes place in December

Freaks 4u Gaming, a global full-service agency specializing in e-sports and gaming brings together with German trade fair, one of the leading providers of trade fair and event solutions in Germany, the gaming lifestyle experience Dreamhack in a multi-year partnership to Hannover.

The first Dreamhack Hannover will take place from 15 to 18 December 2022 at the exhibition grounds.

As the official licensee of Dreamhack in Germany and France from 2022 Freaks 4u Gaming has ambitious plans for one of the most traditional events of the gaming community.

With the decision to take a multi-year strategic partnership, Freaks 4u Gaming and the Event Partner Deutsche Messe pursue the common goal of getting one of the most famous Gaming and E-Sports Festivals to Hanover and this long term to one of the largest dreamhack festivals in the world close.

The Dreamhack Hannover in December 2022 will be the first Dreamhack event in Germany for almost three years after the last issue took place in January 2020 in Leipzig.

The Dreamhack Hanover will provide all activities for which this event is known, including a LAN area, cosplay competitions, performances of influencers and an exhibition area, while music performances and e-sports tournaments will be an integral part of the local program.

In addition, B2B opportunities for brands, publishers and other E-Sports actors will be announced in the near future to give the industry the opportunity to network locally. In the city of Hannover, the Dreamhack wants to bring everything around Gaming under a roof.

Michael Haenisch, CEO of freaks 4u gaming, says, “The Dreamhack is undisputed the most symbolic event for the gaming community and it is a major milestone for freaks 4u gaming to realize dreamhack in the coming years in Germany. We are very pleased to bring together with Deutsche Messe the most important Gaming and E-Sports Festival to Hanover and expand the Dreamhack Hanover to one of the lighthouse events of the Dreamhack brand worldwide. “

“We are excited that with the Dreamhack we could win a forward-looking event series for the German trade fair and the state capital Hannover. We have worked out perfectly as a team Hanover ‘and showed the organizer our commitment to the Dreamhack. Our thanks go to the state capital Hanover with the office of Lord Mayor, to Hanover Marketing and Tourismus GmbH (HMTG) and the City Community Hannover. We are looking forward to the dreamhack and its very special, digital and emotional festival atmosphere at the exhibition center in Hanover and in the city, “says Philipp Wilhelm, Senior Project Director New Events, Deutsche Messe AG. “The enormous potential of professional athletes and active E-Sports fans makes the event incomparable and trend-setting in the industry. Together with freaks 4u gaming, we will fascinate and delight the visitors with a new area and scope of e-sports festivals. “

Shahin Zarrabi, VP Strategy & Growth at Dreamhack: “The German gaming community has fully accepted the Dreamhack since its first edition in 2016 and it is exciting to return our beloved festivals back to the country and in their new Hanover home bring. Whether the festival visitors admire cosplay costumes, participate in tournaments, watch professionals in competitions, learn to travel technology on the Expo test or participate in a panel – the Dreamhack welcomes everyone and offers an unforgettable experience that is a memorable experience

MouseHaunt Dreamhack Aftermovie
The Dreamhack Hannover is a four-day festival that starts on 15 December 2022. Further information on how program, ticket sales, exhibition and partnership opportunities will be announced in the coming weeks.

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