Halo Infinite excited with cool advertising at a football

Halo Infinite - Campaign Overview
Hallo Infinite is an upcoming first-person shooter game created by 343 Industries and also published by Xbox Video game Studios. The sixth primary entry in the Halo collection, it continues the tale of the Master Chief, adhering to Halo 5: Guardians (2015). Unlike previous installments in the series, the multiplayer part of the video game is free-to-play.
Infinite was prepared to be released as a launch title with the Xbox Series X/S on November 10, 2020, however was postponed in August 2020. It is intended to release on December 8, 2021, for Microsoft Windows, Xbox One, as well as Xbox Series X/S. Hallo Infinite’s multiplayer element has actually been in open beta because November 15, 2021, which was to honor the franchise business and Xbox’s 20th anniversary.

That’s how advertising is fun. Instead of a slogan on a scoreboard, billboard advertising or a trailer, the advertising team of Halo Infinite has come up with something else. The Master Chief has paid a visit to a college football game and of course a stylish companion. Everything about this unusual PR action is you experiencing here.

Drop-ship and Master Chief in the stadium

It’s about it: The release of Halo Infinite is coming up. Am 8 . December Returns the Master Chief in the campaign. The multiplayer is even free2play playable. With a Football game in the US, the title was now advertised in an unusual way.

And so ran the whole thing: Saturday afternoon in Eugene in the state of Oregon. Two college teams are measuring themselves in a football game — and in a pretty mighty stadium. A typical American sports event, as we know them all. At least at halftime.

Namely, at once, a gigantic drop-ship comes around the corner and projects the logos of Halo Infinite and the University of Oregon in the stadium. If you now ask yourself if a real ship was built — the answer is no. It was mixed reality technology transferred to the large stadium screen. In this tweet of Aaron Greenberg you can watch the whole thing in a video:

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More about Halo Infinite:

Halo Infinite: Detainees find alternative weapons variants and show them in the video
Halo Infinite — after 4 hours playing time: What can the shooter’s campaign?
Halo Infinite: The multiplayer makes me feel hard to love Halo

Greenberg, the General Manager of the Microsoft Studio Marketing and Head of Global Marketing for Xbox First Party Games, congratulated in his tweet to the successful action.

Incidentally, the Master Chief also had a small appearance in the stadium and was re-received by the Oregon Marching Band with the right topic.

What do you think about this promotion?

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